Brand identity & Design standards 2017-2018

Our brand identity is how we want to be perceived by our customers and partners. Our brand name, logo, typography and slogan are a part of our brand we are very proud of.

This brand identity and design standards guidance helps you to understand our brand better and educates you on how to use our brand in a clear, reliable and consistent way worldwide. Our design principles drive our brand and help indicating and clarifying what is –and is not- BS Toys.

We would like to ask everyone who activates anything for BS Toys to use our brand identity and design standards guidance.

Press here to view our guidance: Brand identity & design standards.

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