Our story
The story of our company BuitenSpeel BV and the BS Toys brand began when it was established in 2006 by Marcel Schagen. Play is essential for the development of all children. Nowadays it’s even more important for kids to be active and have a healthy lifestyle. Our games are made for in- and outdoor playing fun for all ages! That’s why we have the following mission statement:
"We at BS Toys made it our mission to encourage all children around the world to play without the interference of technology.”
Mission
We are not against technology, we just want children to enjoy discovering new things and to just play, climb, jump, and work together. This is why we work hard to develop games and toys where kids can be active for hours, enjoy life to the fullest, and always learn while playing. We design our games and toys for all seasons and all children, starting from the age of 3.
Children learn and develop skills when playing and being creative. This improves their perseverance and self-awareness. Importantskills that you need as a grown-up.
We believe that toys are not just for entertainment, but can also have a positive impact on children´s mental and physical health. We focus on providing environmentally friendly active toys that encourage family engagement and bring back a sense of nostalgia.
Active toys for the whole family & BS Toys products have a positive effect on children´s mental and physical health
We believe that children benefit from physical activity, and our toys are designed to promote movement and exercise. Our products are not only fun, but also promote teamwork and social interaction between family members
Use of environmentally friendly material
We understand the importance of sustainability so our products are made with the environment in mind. To help reduce our impact on the planet we use eco-friendly materials in our production process as well as our packaging.
Nostalgic feeling behind the toys
We think toys should create a sense of nostalgia and bring back memories of earlier times. We aim to create toys that parents and grandparents can enjoy with their children, passing down a love of play and family time.
Location
Our office is located in Haarlem, The Netherlands. This is the beating heart of our brand, where creative and intelligent talent comes together. Here we develop, shape and test our games and toys as well as present our brand internationally. We promote and sell our products through our agents, distributors, and stores.
We are proud that we are growing fast and that our toys can be bought and played with, in Australia, Spain, Israel, Japan and many more countries.
History
Our story started with creating nostalgic and active games for outdoors, that’s why our company is called Buiten Speel – ‘Outdoor Play’. Our first toy was the Giant Tower. After a while, we made a shift and added indoor games to our collection like the Dinner Spinner and Dream House Lotto amongst many others. Our toys are so appreciated, that we’ve received several awards. This really confirms our idea that we are on the right track!
We are curious and excited about what our future story will bring.
